The thinking that comes before the tool
Explanations for the questions we get asked most. No product pitch, just the method: how to tell where visitors give up, which SEO faults actually cost money, and which ones only look bad in an audit report.
Analyzing user behavior: what the data shows and what it hides
Analytics records events, not intentions. How to reconstruct behavior from traces anyway, and why site-wide averages get in the way.
Finding SEO problems: the order matters more than the list
Audit tools sort by what they can count reliably. The real work is not finding things, it is putting them in order.
Understanding bounce rate: why a high one is often not a problem
Bounce rate is not a verdict on a page. It only means something once you know what that page was supposed to do.
Increasing website traffic: four levers and what they really cost
Most sites reach for the most expensive lever first. The largest gain sits with pages that already rank, just not high enough.
Reading GA4: the four reports that actually say something
GA4 buries the useful part under cards and tiles. Four reports are enough once you know the question each one answers.
Setting up conversion tracking: the one event most people forget
Between an event and a conversion sits one checkbox that decides half the value. How to measure what earns you money, not what is easy to count.
Setting up Google Search Console: the report everything starts with
Search Console is the only tool that shows you what Google actually does with your site. And it costs nothing.
Improving Core Web Vitals: LCP, CLS and INP without the jargon
Core Web Vitals sound like engineering and are four fifths an oversized image at the top. Where to measure and what to touch first.
Reducing bounce rate: three fixes that actually work
Before you touch bounce rate, you need to know whether it describes a problem on this page. After that it gets pleasantly concrete.
Getting found in ChatGPT: how AI answers pick their sources
A growing share of searches ends in an answer, not a list of links. Whoever gets cited there gets visitors who have half-decided already.